CHANEL'S FALL 2014 SHOW TOOK PLACE IN A FAUX SUPERMARKET
For a man running such a storied house, not to mention one who's currently enjoying his senior years, Karl Largerfeld is all about the modern. From his love of gadgets to his obsession with current pop culture and frequent bon mots in the press about living in the now, the Kaiser doesn't deal in the outdated. And, really, what is more modern than the convenience of the grocery store as we know it today?
Well, more like superstores, as in those giant Walmarts you find in the suburbs. You've got absolutely everything you could ever want under one roof, with so many choices it's almost paralyzing. These places are a consumer's paradise -- so easy, disposable... and very American.
To that end, Largerfeld erected his very own Chanel shopping center at the Grand Palais on Tuesday morning for his fall collection. Instead of art installations or Western tropes, there were aisles brimming with Chanel-branded pasta (carbs!), soda, meats (a very cleverly packaged "Jambon Cambon") cleaning products, home goods (seriously! a Chanel broom and doormat!) and so much more. To list every product would be like doing an inventory of an actual supermarché, so extensive was the stock. Garish signs in blue, red and yellow announced the daily specials, while #normcore "employees" milled around the checkouts wearing white cloaks over their button-downs shirts, unfashionably tucked into jeans and cinched with dad-looking leather belts. OMG, there were even plastic Chanel shopping carts.
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