We tried Chanel’s new No.1 de Chanel beauty line
N°1 is an interesting name for Chanel’s new collection – particularly as it’s not primarily focused around a perfume (well, there’s a fragrance mist, but more on that later).
Obviously, N°5 is what the brand is best known for – and the scent’s cryptic numerical name continues to be the source of intrigue. (Was it Coco Chanel’s lucky number? Was it the fifth iteration of the formula that she chose? We’ll never know.) So calling their new collection N°1 de Chanel certainly suggests a high bar. The brand says it represents a single “global vision of beauty” encompassing skincare, make-up and fragrance.
Putting the skin centre stage, even the make-up and scent products have been created with skincare bases, with a focus on boosting radiance and plumping out fine lines. The formulas’ hero ingredient is red camellia extract, which contains skin-plumping protocatechuic acid. The brand says it is rich in antioxidants to protect the skin and promote a radiant glow.
Read more: 10 best perfume dupes that smell like the real thing
Sustainability is also at the forefront of this new range; a high percentage of the ingredients in the formulas are “of natural origin” (where the natural ingredient is modified in the lab). What’s more, the packaging is eco-friendly, with lighter bottles and jars. Glass is prioritised over plastic and many of the materials are recycled or bio-sourced (ie, created from biomass). The face cream jar is refillable, and there’s none of the usual cellophane covering the cardboard packaging.
We particularly loved the oh-so-chic red and white packaging. A welcome addition to our bathroom shelves, it’s guaranteed to please the beauty snobs among us.
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